Guides
Fashion math, minus the fluff.
Fluff is for puffers.
Short, plain-English guides to the numbers that decide a fashion brand's margin. Each has the formula, a worked example and a link to run it with your own numbers.
Landed costLanded cost is the full cost of getting one unit into your warehouse: the factory price (FOB), plus freight, plus import duty and any added tariffs.MOQ (minimum order quantity)MOQ means minimum order quantity: the fewest units a factory will make for you in one run, usually per style and sometimes per color.Margin vs markupMargin is what you keep as a share of the selling price.Size curveA size curve is how you split an order across sizes, based on what customers actually buy.Sell-throughSell-through is the share of the stock you bought that actually sold.IMU (initial markup)IMU (initial markup) is the margin built into your full prices before markdowns, discounts and shrink.
Looking for a single term? There are 60 in plain English in the jargon list.