For researchers and data partners

The numbers small brands don't publish.

Big brands report. Small brands guess. We're fixing the second one.

OptiSKU is building the OptiSKU Index: benchmarks on what independent fashion brands pay, charge and sell through, by category and price point. If you research fashion, retail or consumer brands, we'd like to hear what you need.

What the Index will cover

• Costs: factory prices, freight, duty and landed cost by category and country of origin
• Pricing: retail prices, margins, markups and wholesale terms
• Assortment: styles, colors and sizes per season, and factory minimums
• Performance: sell-through, markdowns, returns and leftover stock
• Trends: read against public industry reports

How the data is handled

• Opt-in only. Brands choose to take part. Plans in the OptiSKU app stay in the user's own browser and aren't collected.
• Totals only. Results are published as totals across groups of brands, never by brand.
• Small groups held back. A figure is only published when enough brands sit behind it that no single brand can be picked out.
• Contributors first. Brands that take part see the results before anyone else.

Who it's for

Fashion and retail analysts, trend and market research firms, investors and consultancies, and AI and data teams that need grounded benchmarks for independent brands.

Ways to work together

• Twice-yearly benchmark reports
• Custom cuts by category, price point or region
• Data licensing for research and model evaluation
• Shaping the survey questions before the first round

The first survey opens soon. Partners who get in touch now can help shape the questions and get first access to the results.